OLX introduces a new advertising tool for SMEs to reach online customers

By Team BitBol, 

OLX, Pakistan’s number one marketplace, has introduced an
advertising tool to help small and medium businesses in Pakistan to proficiently plan and
execute their online marketing campaigns. This new tool named as ‘Self-Serve’, will allow small
and medium businesses to promote their products and services to almost 950,000 daily active
users visiting the OLX platform, which accumulates to over 12 million users in a month.
Reaching out to such a huge audience in the most efficient and cost-effective way can enable
these businesses to multifold their revenues by generating new customer leads.
The OLX Self-Serve tool lets SME advertisers flexibly design customized campaigns focused on
achieving specific objectives. Besides, it also enables the advertisers to optimally plan their
campaigns and tune their efficiency by using filters such as audience targeting, budget range
and campaign duration, in a few simple steps. The OLX marketplace currently has 14 diverse
classified categories, ranging from mobile phones and electronics to cars, property, home
appliances, fashion etc. This helps advertisers target their online campaigns towards the most
relevant category as per audience interest.
While speaking about this platform, Farhan Khan, Country Head Sales at OLX Pakistan said,
“OLX Self-Serve platform has been designed to assist small and medium scale businesses
promote their products and services to a large set of audience without hassle. Through this
platform, SMEs will be able to target the right audience, generate leads and expand their
business. Our support for these businesses to thrive and prosper using this platform will remain
available at all times.”
With the increasing penetration of smartphones, tablets and affordable mobile data packages,
online advertising is witnessing a noticeable boom. Therefore, market leaders such as OLX are
constantly focusing to introduce new and innovative platforms, such as the Self-Serve tool, to
facilitate SMEs in the most effective way possible. Advertisers can visit olxadvertising.com.pk
to plan and implement their online marketing campaigns.

About Ali Raza

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