Customers donate PKR 21.5 million through Careem Super App rewards

By Team BitBol, 

Careem, the first Super App for the greater Middle East and
Pakistan has received donations worth PKR 21.5 million over the last two years through its rewards and
‘Build Pakistan’ car type. These donations were made by customers using careem Super App to two
reputable charities, The Citizens Foundation (TCF) and World Wide Fund for Nature-Pakistan (WWF-
Pakistan) .
The donation amount was revealed in a unique virtual ceremony where notables from both charities
and Careem were present where out of the cumulative amount, TCF and WWF received PKR 18.2 million
and PKR 3.3 million respectively over a period of two years.
Expressing his gratitude on this achievement, Zeeshan Hasib Baig, Chief Executive Officer and Country
General Manager, Careem Pakistan said:
“We are immensely happy and overwhelmed to see that our customers have donated wholeheartedly for
the betterment of society. Through this innovation in our SuperApp, Careem will lead to a shift in how
people think about donating to charities with an ease of clicking a button. Technology alone has the
potential to act as an enabler, virtually allowing a seamless mechanism for donations.”

Mushtaq Chhapra, Co-Founder of TCF stated, “We express our gratitude to Careem and customers, for
considering and echoing our values of bringing affordable and quality education for youth of Pakistan, as
we believe that it’s education which makes difference at large.”
Hammad Naqi Khan, CEO of WWF-Pakistan said: “The environment needs everyone’s utmost attention.
We are glad that Careem customers have played their part in acknowledging the importance of
conservation towards a healthy and sustainable planet for nature and people.”
Careem Rewards are redeemable points customers earn on all rides they take or food/delivery orders
they place. With the recent launch of its Super App, Careem has expanded its Rewards programs,
enabling customers to redeem their points on numerous functions within the app ranging from rides,
food, shopping, credits, skywards miles, partner services, and entertainment.
As part of Careem’s overall purpose and Super App strategy, it is determined to constantly innovate its
services all while building its REWARDS program further by partnering with local and regional service
providers as well as charity organizations.

-Ends-

Media Contact:
Madiha Javed Qureshi
Head of Communication
madiha.javed@careem.com
Nuzair A. Virani
Manager Communication
nuzair.virani@careem.com
About Careem:
Careem is the internet platform for the greater Middle East region. A pioneer of the region’s ride-hailing economy,
Careem is expanding services across its platform to become the region’s everyday Super App. Careem’s mission is
to simplify and improve the lives of people and build an awesome organisation that inspires. Established in July 2012,
Careem operates in over 100 cities across 13 countries and has created more than one million employment
opportunities in the region. Careem became a wholly owned subsidiary of Uber Technologies, Inc. in January 2020.
www.careem.com

Careem Pakistan @CareemPak Careempak

About WWF-Pakistan: WWF-Pakistan was formed in 1970 to address the growing environmental and conservation
issues in Pakistan that not only affected the flora and fauna, but were also affecting the human population. This year,
it celebrates its 50th year in the country. WWF-Pakistan is a non-profit organization, working to preserve, conserve
and save our environment and natural resources. Today, WWF -Pakistan works through 26 offices with a team of
almost 250 dedicated staff members. With its head office in Lahore, and five regional offices in major cities of
Pakistan, it has project offices wherever there is a need and the potential to make a difference.
Fb: WWFPAK IG: WWFPAK TW: WWFPAK

About Ali Raza

Tech Enthusiast

Leave a Reply

Your email address will not be published. Required fields are marked *