Visa, Daraz join hands to promote digital payments in Pakistan

By Team BitBol, 

Visa, the world’s leader in digital payments, and Daraz have joined hands to promote digital payments in
Pakistan. As part of their long–term strategic partnership, Visa Mondays have been launched on Daraz
whereby customers shopping on the leading ecommerce platform can avail a 10% discount by paying
with their Visa debit and credit cards every Monday.
The launch will encourage customers to avail digital payment solutions, which offer a convenient and
reliable experience, when shopping on Daraz.
Earlier this year, Visa launched their ‘Where You Shop Matters’ (WYSM) initiative in Pakistan with Daraz.
The campaign aimed to empower and support small businesses in Pakistan adversely affected by COVID-
19 pandemic by providing access to the Visa Small Business Hub, a merchant platform providing
resourceful tools and information on how to start, run and grow small businesses. Where You Shop
Matters is part of a larger Visa effort spanning the Central and Eastern Europe, Middle East and Africa
(CEMEA) region.
As part of the WYSM partnership with Daraz, Visa also showcased how small businesses have succeeded
in Pakistan using Daraz’s online marketplace platform, logistics infrastructure and training support. The
partnership encouraged Visa cardholders in Pakistan to shop on Daraz which has a growing community
of 50,000 marketplace sellers.
Syed Zeeshan Ali, Director Digital Payments, Daraz Pakistan said: “Daraz is committed to propelling the
wave of digitization in Pakistan through creative innovation. We are focused on offering digital solutions
and through our long–term strategic partnership with Visa we have extended support to small and
medium enterprises impacted by the COVID–19 pandemic. With the recent launch of Visa Mondays
program on Daraz, we are also encouraging customers to experience digital payments on our platform.
We are proud to have Visa as our long–term strategic partner and we will continue to explore initiatives
for unlocking Pakistan’s economic potential through digitization and innovation together with Visa.”
Kamil Khan, Country Manager for Pakistan, Visa said: “Our long term-partnership with Daraz is a
testament to Visa’s commitment to bringing the latest commerce and payment innovations to Pakistan.
As the world continues to deal with the impact of COVID-19, consumers more than ever before seek
convenient, secure and rewarding digital commerce experiences. At Visa, our goal is to drive
eCommerce, support local merchants with the necessary tools to thrive and excel, and educate the
population on the security of online commerce with Visa.”
He continued by adding: “We firmly believe in supporting all players within the ecosystem, especially
during challenging times, and empowering them through our initiatives such as Where You Shop
Matters, and Visa Mondays, which we are delighted to have partnered on with Daraz.“
Daraz and Visa are confident that their partnership will encourage the use of digital payments in
Pakistan and support small-and-medium enterprises across the country. Over the coming months, the
two companies are set to introduce further initiatives towards these goals.

About Ali Raza

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