Shaping Digital Pakistan: Uber hosts media workshop

By Team BitBol,

A one-day workshop for journalists was organized by Uber at Lahore Press Club. The global ride-hailing giant, as a part of their initiative to impart marketable digital skills to create successful freelancers, employees, and entrepreneurs.

Keeping pace with an increasingly digital world that requires an in-depth understanding of technological trends and advancements across the globe. The workshop discussed the role of disruptive technologies in terms of transforming the landscape of a Digital Pakistan.

Speaking at the training, Hyder Bilgrami, Head of Communications-Uber, commented, “With the digital shift challenging old norms, it has become a necessity for the media to acquire skills to keep pace with emerging technologies. Capacity-building initiatives enabling innovation and growth are imperative for the media fraternity to be digitally equipped.”

President Lahore Press Club, Mr. Arshad Ansari, remarked on the occasion, “We are hopeful that this workshop improves the digital media capabilities of participants and encourages a solutions-based approach to journalism. On behalf of the journalists community we would like to thank Uber Pakistan on organizing such an initiative which will help the media fraternity to learn new skills and collaborate for a digital Pakistan”.

While giving an overview of rapidly transforming communication technologies, the session discussed the need for the media to have an in-depth understanding of emerging trends in the digital era. With the right training, journalists can play a crucial role in the technological revolution by enhancing society’s readiness for Digital Pakistan.

Journalists reporting on various beats including business and IT from print, electronic and digital mediums were part of the workshop. The goal of the training was to equip reporters with marketable digital skills that can be turned into a sustainable stream of income.

Emerging technologies have provided the world with new avenues in overcoming economic problems by disrupting economies and businesses. The right skills will create jobs that can not only help the economy grow quickly through poverty alleviation but also improve the country’s business environment.

Pakistan’s leading biscuit makers, English Biscuit Manufacturers Pvt. Ltd (EBM) has launched a new chocolate variant of its highest selling biscuit brand Sooper, after successfully repositioning its brand message to SeedhiSaadi Khushi ka Maza.

Peek Freans Sooper has captured the pulse of the Pakistani consumer’s taste preference, gaining considerable popularity since its inception. Delivering on the promise of superior taste and quality, the new recipe adds real chocolate to the simple yet, unforgettable taste of the original egg and milk biscuit. The variant comes as an announcement of the brand expanding its product portfolio offering consumers an innovative new experience to add to their tea time.

The TVC showcases the main ingredients of the new Sooper flavor- Egg, Milk & Chocolate and reinforces how Pakistan’s popular cookie continues to offer SeedhiSaadi Khushi to the consumers to enjoy with their cup of tea. Sooper endeavors to further its offerings of quality and affordability, bringing a premium choice of biscuits to every household with a wholesome message.

A 360-degree Campaign for the new Sooper Classic Chocolate has been launched nationwide, and can be seen across all media platforms. The new variant is available nationwide.

About Ali Raza

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